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- <text id=92TT1265>
- <title>
- June 08, 1992: From The Publisher
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- June 08, 1992 The Balkans
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- FROM THE PUBLISHER, Page 20
- </hdr><body>
- <p> Every journalist dreams of working on the Big Story. Here at
- TIME that means reporting or writing a cover story. By that
- measure, veteran writers George Church and Ed Magnuson have had
- enough dreams realized to last a lifetime -- even if they live
- long enough to receive birthday greetings from Willard Scott.
- For Church and Magnuson are the only men in the magazine's
- history to have written more than 100 cover stories each.
- </p>
- <p> From the agony of the Vietnam War to the exhilarating fall
- of the Berlin Wall, a scrapbook of their work could serve as a
- comprehensive index to the most momentous events of the past
- quarter-century. Says editor-in-chief Jason McManus: "Church and
- Magnuson excel at the most demanding newsmagazine art: writing
- fast news covers. Masses of information must be quickly
- absorbed, mentally structured, and the relevant facts, anecdotes
- and quotes smoothly mortised into place while writing on the
- run."
- </p>
- <p> Church, 60, joined TIME in 1969 after spending 14 years at
- the Wall Street Journal. He wrote his first cover, on the
- inefficiency of American business, just one year later. Since
- then, George has efficiently produced 104 more covers, hitting
- the 100 mark last summer with an elegant analysis of the
- disintegration of the Soviet Union. But his personal favorite
- is the 1986 cover on the secret sale of arms to Iran. "That's
- the one in which I was really challenged to the max," says
- George. "I was writing while the files were coming in and then
- rewriting to incorporate the new things the correspondents had
- found out. I like that kind of pressure. It's kind of suicidal
- really. But I love it."
- </p>
- <p> No one understands that better than Magnuson, whose first
- cover was a crash effort on nuclear testing that ran in 1962.
- He has specialized in late-breaking stories ever since. "There
- is a real pleasure in putting them together under pressure," he
- says, "where you just stay up all night and get the job done."
- Ed has got 118 of them done, including 21 covers on Watergate,
- four of them written in consecutive weeks in May 1973. This
- summer Magnuson, 66, will retire after 32 years at the
- magazine. Looking back over his distinguished career here, Ed
- recalls handling our coverage of the My Lai massacre, the
- Pentagon papers, the nuclear accident at Three Mile Island and
- "a lot of plane crashes. I guess you could say I was a bad-news
- guy." For us and our readers, though, it has always been good
- news when he and Church handled the bad news.
- </p>
- <p> -- Elizabeth P. Valk
- </p>
-
- </body></article>
- </text>
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